Aug
Setting a Trap to Capture Website Leads
Truth #1: Not every person that comes to your site will need your services but many will. If they leave without you knowing who they are, you have lost these leads, possibly forever.
Truth #2: People who visit your website must leave you their contact information in order for you to capture the lead.
First-time visitors to your website will do one of three things:
1) They will leave your site without doing anything.
2) They will sign up for something, then leave your site.
3) They will respond immediately with a phone call or email.
1. They will leave your site without doing anything. Possibly because you did not did not convince them that you can solve their problem, or you did convince them, but you did not tell them what to do next — ie “Call me at…” “Email me at…” “Purchase my product…” “Sign up for my…”
2. They will sign up for something, then leave your site. Since these people are not calling you or emailing you, you should have something to sign up for or subscribe to when they visit your site in order for them to leave you their contact info. Can you offer something of value free so these people will leave you their contact info and also allow you to contact them? ie “Sign up for my newsletter and you will receive this special report.” If you want to increase the number of people who sign up, then increase the value of what you are offering.
3. They will respond immediately with a phone call or email. Your website spoke to them. They know you can solve their problem. So don’t play hard to get. Make it easy for them to contact you. Place your phone number and email address prominently on every page. Offer a toll free number if you can afford it.
People who respond will want an answer fairly quickly. Try to check your email and phone messages 3-4 times a day, on a schedule so you won’t forget to do it. At the very least, be sure to respond within 24 hours. If you will be away, or if you do not have working hours during the weekend, set up an autoresponder letting them know when they can expect their answer or find someone to answer your emails and calls.
